ABC Marketing srl
P.IVA 02108001203
Via Alessandro Tiarini, 1
40129, Bologna
privacy (at)



Among the types of Personal Data that this website collects, by itself or through third parties, there are: Cookies, Usage Data, address, city,  email address, first name, IP, last name, phone number, market survey.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this website.
Unless specified otherwise, all Data requested by this website is mandatory and failure to provide this Data may make it impossible for this website to provide its services. In cases where this website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this website or by the owners of third-party services used by this website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this website and confirm that they have the third party’s consent to provide the Data to the Owner.



Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.


The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Data are being treated for the necessary time to develop the service requested by the User, or requested by the purposes described in this document. The user may ask for the interruption of the Treatment or to cancel the data anytime.



Personal Data is collected for the following purposes and using the following services:

Hosting ed infrastruttura backend, Analytics, Contacts, Displaying content from external platforms, Interaction with external social networks and platforms, Advertising, Location-based interactions.

The types of Personal Data used for each purpose are indicated in the specific sections of this document.


Hosting and backend infrastructure

This type of services has the function to host data and files that allow this website to work properly, allow the distribution and set up a ready-made infrastructure that provides some specific funcions of this website.

Some of these services work through servers geographically dislocated in different places, which makes it difficult to determinate the exact location in which Personal Data are being stored.



Cookie Consent is a service which memorizes the status of the cookie consent acceptation gave by the user for the current domain.

Personal Data collected: Data communicated while using the service.
Place of processing: Ireland



The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.


Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States  – Privacy Policy – Opt Out
Privacy Shield participant


Estensione User ID for Google Analytics (Google LLC)

Google Analytics uses a function called User ID on this website. It allows a more accurate tracking of the Users by assigning each one of them an only ID for multiple sessions and devices, but in a way that it does not allow Google to identify personally an individual or to identify permanently a specific device.

User ID extension also may be used to connect Data coming from Google Analytics with other personal Data collected by this website.

The Opt Out link hereby given, allows you to block the tracking for the device that you are using, but it does not exlcude further tracking activities done by the Owner. If you want to block these last as well, contact the owner by email.
Personal Data collected: Cookies.
Place of processing: United States  – Privacy Policy – Opt Out
Privacy Shield participant


Contacting the User

Contact form

By filling in the contact form with their Data, the User authorizes this website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: address, email address, first name, IP, last name, market survey , phone number.


Contact by phone

The Users who provided their phone number may be contacted for commercial or advertisement purposes linked to this website, and to satisfy support requests.
Personal Data collected: Data communicated while using the service, phone number.



Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.


YouTube Video Widget (Google LLC)

YouTube is a video content visualization service provided by Google LLC that allows this website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy
Privacy Shield participant


Google Maps Widget (Google Inc.)

Google Maps is a maps visualization service provided by Google LLC that allows this website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy
Privacy Shield participant



Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this website.
The interaction and information obtained through this website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.


Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy
Privacy Shield participant


Twitter Tweet button and social widgets (Twitter)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy



SPAM protection

This type of service analyzes the traffic of this website, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.


Google reCAPTCHA (Google LLC)

Google reCAPTCHA is a SPAM protection service provided by Google LLC.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy
Privacy Shield participant



These advertising services permit to use the User’s Data for advertising communication purposes in different forme, such as banners, also according to the User’s interests.

This does not mean that all Personal Data are used for said purpose. Terms and conditions are indicated below.

Some of the following services may use Cookie to identify the User or use behavioral retargeting technique, which means to display customized ad banners based upon the interests and the behavior of the User, which may be detected outside of this website as well.

In order to get more information, check the privacy policies of the respective services.



Google Ad Manager (Google Inc.)

Google Ad Manager is an advertising service provided by Google Inc. with which the Owner of the Treatment may conduct advertising campaigns jointly with external advertiing networks with whom the Owner does not have any direct relationship, unless specified differently in this document.

Users who do not wish to be traced by the different advertising networks, may use YourOnlineChoices. For a further understanding of Google’s use of data, you can check the terms for Google partners .

This service uses “Doubleclick” Cookie, which traces the use of this website and the User’s behavior in relation to the offered advertisements, products and services.

The User may decide in any moment not to use Doubleclick Cookie by deactivating it: .

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy
Privacy Shield participant


Fornitori di tecnologia pubblicitaria Adsense e Doubleclick

I fornitori di tecnologia pubblicitaria (tra cui Google, altre reti pubblicitarie e altri fornitori) utilizzano i dati degli utenti, ad esempio, per mostrare annunci personalizzati o fornire informazioni sulle conversioni.

Relativamente ai programmi Adsense e Doubleclick, segnaliamo l’elenco dei fornitori di tecnologia pubblicitaria con i quali possono essere condivisi i dati, con relativi link alle rispettive privacy policy: 



Location-based interactions


This website may collect, use, and share User location Data in order to provide location-based services.
Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this website.

Personal Data collected: geographic position.


Cookies management for any other possible used services

The website may contain links to other websites or services that have their own privacy policy that may differ from the one used by the Owner of the Treatment who does not answer personally answer to these websites or tools.

To Manage these cookies: YourOnlineChoices.


Cookies management through browser configuration

In addition to what is indicated in this document, the User can manage the preferences relative to Cookies directly inside his/her browser and prevent, for example, third parts to install them.

Through browser prefernces it is also possible to cancel all the Cookies who have been installed in the past, including the Cookie in which the consent to the installation of Cookies by this website is eventually saved.

It is important to notice that by disabling all the Cookies, the functioning of this website may be compromised.

It is possible to find further information about how to manage Cookies in different browsers in the following links:



Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.


Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.


System logs and maintenance

For operation and maintenance purposes, this website and any third-party services may collect files that record interaction with this website (System logs) use other Personal Data (such as the IP Address) for this purpose.


Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.


How “Do Not Track” requests are handled

This website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.



Rights exercise by the users

The subjects to whom Personal Data are referred have the right in any momento to obtain the confirmation of their existence (or not) from the Owner of the Treatment, to know the content and the origin, to verify their accuracy or ask their integration, cancellation, update, correction, transformation into an anonymous form or the block of Personal Data treated against the law, and also to oppose themselves in any case, for legitimate reasons, to their treatment. The requests must be done to the Owner of the Treatment.


Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this website and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.



Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.


Usage Data

Information collected automatically through this website (or third-party services employed in this website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.



The individual using this website who, unless otherwise specified, coincides with the Data Subject.


Data Subject

The natural person to whom the Personal Data refers.


Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.


Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this website. The Data Controller, unless otherwise specified, is the Owner of this website.



Small sets of data stored in the User’s device.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

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